What are Google Ads?
It is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ads campaign at any time, including your ad text, settings, and budget.
This will increase your brand awareness as well as customers. There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
It is Google’s online advertising program. Through Google Ad services, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. This also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
With a Google Ad account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
⭐Our Google Ad Strategy:
Specifically targeted content to reach the right audience on Google and search and display network.
> Streamlined campaigns that fit your budget and still deliver great results.
> Engaging prospective customers on the platform to establish the brand.
> Regular reports on the success and performance of marketing campaigns.
How does Google Adwords work?
It works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, it helps get your ads in front of potential customers at just the moment they’re ready to take action.
✨You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
✨Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties, or entire countries.
✨Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
What are the different types of Google Ads?
There are three basic types of Ads:
✨Google Search Ads/Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
✨Google Display Ads/Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
✨Google Ads youtube/Video campaigns – usually 6 or 15-second videos, these ads show right before or during YouTube content.
How much does Google Advertising cost?
Your Google Advertising cost is determined by your budget settings. It can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business.
With this, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.
Is Google Ad worth it?
Benefits of Google AdWords to promote your business:
✨Adwords works faster than SEO.
✨Increase brand awareness.
✨Reach more customers through their Gmail Inbox.
✨Reconnect with visitors to your website.
✨Measure your performance consistently.
✨Explore more using your ads.
✨Tackle your competition better.