What is Youtube advertising?
YouTube advertisement, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your youtube video ads playing before a user views another’s video or showing up in YouTube search results for people to watch in full.
Strategy of using YouTube for Advertising:
YouTube is one of the largest search engines available today. It has more than a billion active monthly users and people spend several hours exploring different forms of video content on this platform. This is a great place for businesses and marketing professionals to reach out to their target audience. You just need a good plan to get the best results.
A video is a powerful tool because it has the ability to connect directly with your target audience. People respond well to a visual medium and are more likely to get influenced through video content than text content. We provide well-researched youtube advertising and video marketing campaigns to our clients. Here’s what you can expect from the package:
Highly optimized campaigns that bring visibility.
> The right targeting strategy that reaches the best audiences.
> Dedicated YouTube advertising campaign managers that provide regular reports and full transparency on the campaigns.
> Carefully crafted content designed for your target audience.
Types of YouTube ads:
Let’s take a look at the main types of ads on YouTube :
- Skippable in-stream
- Non-skippable in-stream
- YouTube bumper ads
- YouTube Display Ads ( YouTube Discovery ads)
- Non-video ads (i.e., overlays and banners)
Advantages of Youtube Advertising:
✨ Advertising on YouTube is cost-effective: When compared to several other social marketing platforms, advertising over youtube is comparatively cheaper. It is cost-effective not only on the basis of the total cost to advertise on YouTube but also on the basis of users it attracts. It directly increases your business worth (though small or large) in today’s youtube addicted scenario.
✨ Youtube video ads can help you connect with your audience: Most people will say they feel closer after seeing the ad because they can see how a brand works. They can connect with the faces that represent the brand, better understand your attitude as a company, and understand how the product or service works. Not only that, but YouTube video ads can also allow you to truly connect with your audience by turning on your camera.
✨ YouTube advertisement metrics are easy to measure: If you don’t measure the success of any marketing campaign, you are wasting time executing it. Know how effective your campaign is, you will be able to learn how to improve. In other words, analyzing your YouTube ad campaigns is crucial, and the platform can easily do it.
✨ Youtube paid promotion provides fast results: YouTube has over 2 billion users every month, it’s easy to understand why you’re getting results so fast. Showing your ad in front of more people means that, over time, you will get more ad clicks, website traffic, and sales. With its incredible user base powered by YouTube, has become a great advertisement platform where you can see results quickly.
✨ YouTube ads put you ahead of billions: YouTube creates an opportunity for small businesses and corporate businesses to reach more interested users than ever, simply because it provides such a large user base.
A few YouTube advertising statistics:
✔️ YouTube is the second most accessed website after Google.
✔️ YouTube generated $4.96 billion in advertising revenue in 2019.
✔️ YouTube is reaching 18-49 years of age on mobile better than any broadcast network and cable network.
✔️ 6 out of 10 users prefer online video platforms to live TV.
✔️ 78.8% of merchants said it is the most effective marketing platform to promote youtube videos.
✔️ The current spend level is 77% of the survey, YouTube is realizing a higher return on investment (ROI) than TV ads.
✔️ 70% of shoppers say they can learn about the branded products they see on YouTube.
✔️ 59% of executives prefer watching videos to reading texts.
Call: +919700851000(India) | +13322424001(US,Canada) | +61399980480(Australia)